Projects
A curated portfolio view of product leadership work across industrial software, platform migration, developer experience, commercial product management, PM/UX, and AI-supported operating models.
Public scope: these case studies use approved company or product names where appropriate while keeping customer names, financial details, confidential roadmap commitments, and internal artifacts out of the public portfolio.
Coordinated the migration strategy and value proposition for moving customers from B&R Automation Studio and Automation Runtime version 4 toward version 6.
Strengthened the migration narrative around cybersecurity, long-term support, platform value, sales confidence, and customer pain-point removal.
Read case studyHelped shape the renewal of B&R's engineering experience offering through the launched Automation Studio Code product, moving from a classical OT engineering environment toward a modern, software-centric automation engineering tool grounded in automation-engineer realities.
Reframed modernization around developer experience and engineering efficiency while respecting automation engineers' real constraints.
Read case studyLed product management and market introduction for web-based HMI software for industrial machines, including a WYSIWYG editor integrated into the broader automation engineering environment.
Strengthened the HMI offering around customer needs, efficient engineering workflows, user experience, monetization strategy, sales enablement, and coordinated market introduction.
Read case studyConnected commercial data, pricing, packaging, licensing, lifecycle status, revenue, registrations, and governance into a clearer software business management system.
Made software revenue a first-class business signal in a hardware-driven company by improving reporting transparency and defining monetization methodologies to support revenue growth.
Read case studyHelped establish the UX function and shaped a PM/UX team operating model through hiring, organization design, upskilling, process setup, and selective AI support for better product and UX work.
Helped establish a stronger PM/UX foundation through team formation, hiring, budget ownership, upskilling, process design, and AI-supported practices that improved focus and repeatability.
Read case studyBuilt a stronger foundation for product decisions by combining product telemetry, usage KPIs, developer-experience metrics, adoption and feature-usage signals, and systematic UX research.
Created a clearer operating foundation for product decisions grounded in usage data, adoption signals, developer experience, customer sentiment, and real pain points.
Read case studyPortfolio themes