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Industrial AutomationEngineering SoftwareDeveloper Experience Public-safe case study

Renewal of Engineering Experience Offering

Helped shape the renewal of B&R's engineering experience offering through the launched Automation Studio Code product, moving from a classical OT engineering environment toward a modern, software-centric automation engineering tool grounded in automation-engineer realities.

Role
As Product Manager Automation, I contributed hands-on to product direction through user research, PM/UX alignment, and cross-functional collaboration
Impact
Reframed modernization around developer experience and engineering efficiency while respecting automation engineers' real constraints.
Methods
User Research, Workflow Analysis, CI/CD Concept Translation, Agentic Development Framing
Classic Automation Studio engineering environment showing a structured text project and tree-based automation project navigation. Automation Studio Code engineering environment showing a modern software-centric editor for structured text automation development.
Automation Studio Automation Studio Code
A visual shift from the classical OT engineering environment toward a modern software-centric automation engineering experience.

Problem

Industrial automation engineering has traditionally centered on classical OT engineering environments. Automation Studio Code needed to move that experience toward a...

My role

In my Product Manager Automation role, most of my contribution was hands-on individual contributor work: user research, workflow framing...

What I did

  • Researched automation engineers' preferences, ways of working, constraints, and pain points as...
  • Compared classical OT engineering habits with modern software development workflows to shape...

Result

The work helped shape Automation Studio Code's direction from a classical OT engineering environment toward a modern, software-centric tool. It made developer...

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